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Graphic Designer

Wood Dale, IL
Title: Graphic Designer
Company: Opto International
Location: Wood Dale, IL

Direct Hire
Up to 75k depending on experience 
13% Annual Bonus
Great Benefits Package (401k match, health, dental, vision, PTO, etc.)

About OPTO
OPTO is a designer and manufacturer of retail fixtures for the retail industry in both domestic and international markets.  We believe in relentless communication, we have a passion for growth, and are obsessively focused on helping our clients be successful.  At our core, we are a design driven retail fixture manufacturing company.  We apply that creative thought process to our customer proposals, product development, and internal operations.  The excitement, innovation, and passion from all of our team members allows us to curate the best solutions for any retail environment.
OPTO employs responsive and adaptive people who work hard and as a tight team keeping our company goals constantly in mind.  Our design led sales interface is focused on fully understanding and guiding each customer to be successful through the purchase of the correct products for their retail needs.  Our in house engineering and product development team gives us the flexibility to quickly react to customer needs and keeps our products innovative and competitive.  We have industry leading speed and reliability in execution, which in turn gives our customers the confidence to make us long term business partners. 

What we are looking for:
We are seeking a graphic designer motivated to assist and support our team in the growth of our business.  A designer that is full of curiosity, passion, and creative drive that is ready to be part of a collaborative team.
As a member of the marketing team, the work is multidisciplinary.  The graphic designer’s main responsibility is to provide creative graphic design and technical production support for the Marketing, Business Development, and Design Teams to help enhance collateral and elevate client proposals.  As the brand steward of the organization, their contribution to the process will provide potential and existing customers with great visual content that highlights and enhances presentation of product solutions being offered. On any given day, the Graphic Designer may be required to tackle brand strategy, digital, social and print ad campaigns, product launches, video conception, etc. Graphic designer must be able to manage multiple opportunities within defined timelines.
To excel in this role, you must enjoy working in a fast paced environment and have excellent people skills.  The ideal candidate will be career-minded, seeking an opportunity to grow professionally and assist in the overall growth of our company.  Our mission is to hire individuals with a strong skillset, provide additional training, and potentially develop employees into leaders for future growth opportunities. This process will require the execution of several tasks and services listed below. 

Key Responsibilities Include:
  • Translate top level, large scale marketing concepts and initiatives into tangible deliverables.
  • Apply designs and production layouts as required for print, digital, web, and social outreach.
  • Collaborate on digital and social campaign strategies
  • Collaborate and create monthly social and digital outreach
  • Maintain and develop content for organic social media accounts on a weekly basis
  • Proper submission of all print and digital deliverables per calendar requirements.
  • Design and execute collateral for campaigns to build brand awareness and highlight new product releases.
  • Provide production support as needed for Business Development collateral requirements.
  • Accurately represent finishes, materials and design details of all offered fixture collections
  • Establish and maintain vendors and standards for outsourcing print production needs when OPTO’s internal capabilities cannot support.
  • Create brand and/or lifestyle imagery for use in client presentations, print ads, catalogs, product development promotion, Tradeshows, Showroom Displays, OPTO website, Internal Communications, and Social channels
  • Demonstrate proficiency in email and website layout best practices

Essential Skills:
  • Technically savvy - proficient in Adobe Creative Suite InDesign, Photoshop, Illustrator, Power Point is a must.  AutoCAD and Microsoft Office Suite is a plus
  • Knowledge of, or aptitude to learn, third-party design interfaces (Pardot or other email builder, FlippingBook, etc.)
  • Working knowledge of all major social media platforms
  • PPC asset management and setup a plus
  • Photography, videography and art direction skills a plus
  • Video editing a plus
  • Digital asset management skills a must
  • Detail Orientated; ability to multi task and still maintain a sharp eye for detail
  • Strong Organizational Skills
  • Excellent written and oral communication skills, ability to communicate quickly and effectively
  • Ability to prioritize and manage workload; Ability to work independently and part of a team
  • Demonstrate willingness to continually learn about the retail industry to help OPTO grow
  • Self-motivated, seeks to participate in the growth of our company
  • Exude positive attitude and enthusiasm for success and influence other with this attitude
  • Maintain strong product line knowledge to match customer need with appropriate marketing messaging.

What we offer:
  • A team of passionate, creative, and fun team who is dedicated to the growth of our company
  • Casual office environment; Hybrid work schedule after training is completed
  • Competitive compensation and benefits package
  • A diverse work experience (from concept to completion) where you can see projects come to life.  Starting with the inception of projects in all the way to delivered good to our customers to help create exceptional retail spaces.

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